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reviews

How Can My Practice Generate More Reviews?

reviewsA common question that I hear from medical and cosmetic practices is: “how do I get more positive online reviews?” With the negativity surrounding some review sites (Yelp), there seems to be a fear of negative reviews that keeps many practices from asking for them.

The first thing you should realize as a medical or cosmetic practice, and as a business in general, is that you cannot please everyone. There will ALWAYS be someone who is unhappy with you no matter what. The key is to teach your staff to set the appropriate expectations and not do business with someone you think will be a pain (although that in itself may result in a negative review)!

My advice is to try to facilitate as many reviews as you can. Focus on Google+ and Yelp, as these tend to rank highest on search engines, but consider RateMDs, HealthGrades and other medical-specific review sites. You can see a comprehensive list of the best medical review sites to be listed on here.

Generating more positive reviews is a challenge, but overcoming this challenge will drastically improve your visibility and your perception online. I’ve broken down the three most effective ways to generate more reviews below:

Reviews Sign1) Set up a stand and a stack of postcards at the front desk. In the stand place a one-sheet with both instructions on how to leave a review (a simple url) AND a QR code. The key here is to have the staff member working the front desk not only ask (politely) for patients to leave a review, but also show patients how to use the QR code, if they don’t already know. The postcards will serve as your “leave behind” so that patients can look at it when they get home and write you a review then. Obviously, many patients will throw the postcard away, so the key is to get them to leave a review while they’re in your office using the QR code and their smartphone.

3) Ask the patient directly. This is my personal favorite because it’s so obvious, yet so effective (and often overlooked). Ideally, the doctor, NP, esthetician, or whomever treated the patient should be the one asking for the review, since a relationship has been established.

4) Utilize a tablet-based app. Turbo is currently beta testing an app that’ll allow patients to leave a review of 1 to 5 stars. If the review is 1-3 stars the patient will see a prefabricated message explaining how the practice is sorry they didn’t have the best experience and then asking them for specifics on what they can do to improve. The best part is that these reviews don’t go public! Only those who leave 4 or 5 star review will be able to publicize their reviews. If they select 4 or 5 stars a different screen will pop up, allowing the patient to leave that review on Google+, Yelp or other review sites. Best of all, this app can be utilized from a single tablet, as each patient who uses it is assigned a unique IP address (so no reviews get flagged as spam). If you’d like to learn more about this unique app leave Turbo a message here.

Many practices have expressed concern about these tactics because they fear this could bring out more negative reviews. Well, there’s a chance that could happen. However, people who leave negative reviews often do so right after they’ve had a bad experience. They’re still upset and “in the moment” so they take to social media, so a reminder likely won’t re-stir up anger. Secondly, and more importantly, if you have a well-run practice you should not be fearful of negative reviews. As I said, you’ll still get them, but the positive reviews will far outweigh the negatives.

If you have any additional tactics that your practice (med spa, plastic surgery center, bariatric surgeon, cosmetic dentist, ophthalmology practice, wellness center, etc) has used to encourage more reviews we’d love to hear from you. Feel free to leave a note in the comments section.

If you’d like to learn more about our marketing services then leave us a note here. You can also reach us directly by phone at 877-673-7096 x2.

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Friday, December 3rd, 2021
4:37 am

TRBO ADvance is a multichannel digital advertising and marketing agency specializing in Medical Beauty. We combine great design, cutting-edge technology, and proven business strategies into a clear message powerful enough to propel practices forward.

Our Services

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings.

We transform your business while you transform your patients. 

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients.

Our web design brings beauty to life through innovation and ever-changing technology.

Our expertly crafted email marketing campaigns help you reach your patients on a whole new level. With today’s fast pace, timely communication keeps warm leads warm, helps patients stay informed about your practice, and saves you invaluable time.

Retain existing patients and bring in new, prospective patients easier than ever.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients.

Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves.

We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients.

We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past.

We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

As a gateway to potential patients, social media engagement is a major component to building successful branding for your practice.

Interactive information and educational exchanges with prospective clients can increase your website traffic and your reach, so you can connect, build trust, and increase your digital footprint.

SEO
Web Design
Email Marketing
Conversion Services
Creative Direction
Strategic Consulting
Digital Media Advertising
Social Media

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We transform your business while you transform your patients.

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients. Our web design brings beauty to life through innovation and ever-changing technology.

Our expertly crafted email marketing campaigns help you reach your patients on a whole new level. With today’s fast pace, timely communication keeps warm leads warm, helps patients stay informed about your practice, and saves you invaluable time. Retain existing patients and bring in new, prospective patients easier than ever.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients. Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves. We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients. We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past. We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

As a gateway to potential patients, social media engagement is a major component to building successful branding for your practice. Interactive information and educational exchanges with prospective clients can increase your website traffic and your reach, so you can connect, build trust, and increase your digital footprint.

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We transform your business while you transform your patients. transform your business while you transform your patients.

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients. Our web design brings beauty to life through innovation and ever-changing technology.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients. Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves. We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients. We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past. We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

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