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realself

Why Your Practice Needs to be on Real Self

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real selfMany plastic surgeons swear by Real Self, and for good reason. The reference/directory website allows cosmetic practices to interact directly with patients who have questions about various procedures. Patients can also leave reviews for doctors. Best of all, Real Self tends to show up highly in search results, which results in a lot of traffic to their website.

It’s important to note that Real Self focuses on doctors with specific designations, such as dermatologist, ophthalmologist, and plastic surgeon. Each of these designations has their own board-certification requirements which you can see here. These policies to not explicitly disqualify med spas from establishing profiles, but the doctor must have certain qualifications beyond simply being an MD.

Unlike many facets of digital marketing, Real Self involvement is not one that can be outsourced. In order to effectively utilize this platform you need to get involved and spend time. An agency can help you take advantage of all the bells & whistles, but the core of the platform is answering patient’s questions, which you should never outsource.

Here’s a breakdown of what every cosmetic practice should be doing on Real Self:

1) Claim Your Profile: you can start with a free account that includes:

  • Basic address info
  • Can post before and after photos
  • Patient inquiry form
  • Other Doctor profile ads shown on your page
  • Can answer questions, but no link to website available
  • Patient reviews
2) Upgrade to a PRO Account: a PRO account costs $250  The additional benefits are:
  • Web traffic (uncapped from RealSelf via your answers and your doctor profile)
  • The ability to post special offers locally in your metro region (up to 3 at one time for anything)
  • A nicer profile layout that showcases your expertise and before/after photos
  • You won’t have your competitors locally rotated on your profile any longer, but instead you’ll be rotated on the FREE doctor profiles as well as on their home page
  • You can feed the excellent reviews/patient stories you receive on RealSelf to your website
  • You have more priority locally in their photo galleries
  • You can see what new questions posted on RealSelf are local to you so you can answer those first
  • You will have priority on their waitlists once you are ABPS certified for the Dr. Spotlight Program (see Spotlight details below)
  • 90% of all the patient contacts on RealSelf go to PRO and Spotlight doctors
3) Invest in a Spotlight Account: you can get everything the PRO account gets plus added benefits like click tracking, call reporting, promotion of FB and Twitter pages. Hrere are some additional Spotlight benefits:

  • Local rotation on RealSelf’s homepage
  • Extended directory listings
  • Profile spotlighted on Q&A  and consumer reviews
It’s worth noting that when a doctor spends over $350 in spotlights they no longer have to pay for the PRO account amount. If less than $350 is spent in spotlights per month, then they pay the $250 in addition to the spotlight amount. It obviously makes sense to spend over $350 in spotlights and just get the PRO account free.
Real Self is constantly coming out with new features beyond what I’ve listed here, so make sure you visit their website to learn more. My advice is to start with a profile and answering patient’s questions. Then you can build up your profile and look into a Pro account and Spotlights.
If you have any additional tips worth noting we’d love to hear your feedback. If you’d like to learn more about signing up with Real Self then leave TRBO a note here. You can also reach us directly at 877-673-7096 x2.
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TRBO ADvance is a multichannel digital advertising and marketing agency specializing in Medical Beauty. We combine great design, cutting-edge technology, and proven business strategies into a clear message powerful enough to propel practices forward.

Our Services

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings.

We transform your business while you transform your patients. 

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients.

Our web design brings beauty to life through innovation and ever-changing technology.

Our expertly crafted email marketing campaigns help you reach your patients on a whole new level. With today’s fast pace, timely communication keeps warm leads warm, helps patients stay informed about your practice, and saves you invaluable time.

Retain existing patients and bring in new, prospective patients easier than ever.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients.

Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves.

We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients.

We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past.

We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

As a gateway to potential patients, social media engagement is a major component to building successful branding for your practice.

Interactive information and educational exchanges with prospective clients can increase your website traffic and your reach, so you can connect, build trust, and increase your digital footprint.

SEO
Web Design
Email Marketing
Conversion Services
Creative Direction
Strategic Consulting
Digital Media Advertising
Social Media

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We transform your business while you transform your patients.

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients. Our web design brings beauty to life through innovation and ever-changing technology.

Our expertly crafted email marketing campaigns help you reach your patients on a whole new level. With today’s fast pace, timely communication keeps warm leads warm, helps patients stay informed about your practice, and saves you invaluable time. Retain existing patients and bring in new, prospective patients easier than ever.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients. Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves. We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients. We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past. We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

As a gateway to potential patients, social media engagement is a major component to building successful branding for your practice. Interactive information and educational exchanges with prospective clients can increase your website traffic and your reach, so you can connect, build trust, and increase your digital footprint.

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We transform your business while you transform your patients. transform your business while you transform your patients.

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients. Our web design brings beauty to life through innovation and ever-changing technology.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients. Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves. We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients. We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past. We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

Partner Network

"You guys are doing a great job!! My annual revenue jumped 27% in our first year and our second year was my best ever! In addition, we were able to reduce our advertising spending by $70,000 after year 2, making us even more profitable."

Adam Stein, MD, Board-Certified Plastic Surgeon

"Our plastic surgery practice switched to TRBO ADvance about 6 months ago. Since then our leads have increased dramatically! The TRBO Team is very proactive as well as responsive to our requests. Their monthly blogs and email marketing is spot on. They redid our website and we are thrilled with it. The team has been a pleasure to work with - lots of positive energy!"

-Scott Greenberg, MD, Board-Certified Plastic Surgeon

"TRBO Marketing is possibly one of the best companies I have worked within my 10 years of owning my medical spa (and like most med spa owners, I am a perfectionist). I initiated our "website make-over" in January of 2020 and "went live" ahead of schedule in April of 2020 (yes, during COVID)."

Heather Badal, Med Spa Owner

"You guys are doing a great job!! My annual revenue jumped 27% in our first year and our second year was my best ever! In addition, we were able to reduce our advertising spending by $70,000 after year 2, making us even more profitable."
Adam Stein, MD, Board-Certified Plastic Surgeon
Adam Stein, MD, Board-Certified Plastic Surgeon
"Our plastic surgery practice switched to TRBO ADvance about 6 months ago. Since then our leads have increased dramatically! The TRBO Team is very proactive as well as responsive to our requests. Their monthly blogs and email marketing is spot on. They redid our website and we are thrilled with it. The team has been a pleasure to work with - lots of positive energy!"
-Scott Greenberg, MD, Board-Certified Plastic Surgeon
-Scott Greenberg, MD, Board-Certified Plastic Surgeon
"TRBO Marketing is possibly one of the best companies I have worked within my 10 years of owning my medical spa (and like most med spa owners, I am a perfectionist). I initiated our "website make-over" in January of 2020 and "went live" ahead of schedule in April of 2020 (yes, during COVID)."
Heather Badal, Med Spa Owner
Heather Badal, Med Spa Owner

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