Do you and your staff all use professional email addresses? You’d be surprised how many practices are using gmail, yahoo and hotmail email accounts. This makes your practice look technologically un-savvy, behind the times, and unprofessional.
According to a YouGov survey conducted in 2011, 81% of consumers believe that if a medical practice has a strong online marketing and social presence they’re more likely to be “cutting edge.” Is it possible to have a strong online and social media presence yet still have generic emails? Sure, but what about business cards and other marketing collateral? Why spend all the money on that and then print a generic email address on there? It makes no sense.
Unfortunately, Google used to offer free email hosting through Google Apps. This leaves only one free option left: Microsoft Outlook. If you take this route you’ll need to update the MX and TXT records associated with your domain.
Many companies provide email hosting for a small monthly fee, which typically comes with more support than you’d get with Outlook.com. You can review some of the best web hosting solutions here.
All of the aforementioned solutions have different limits and options. It’s important to compare the storage limits, mobile sync capabilities, virus protection, support and more. You may find that it’s worth paying a little every month to have professional emails managed for you.
If you have any questions about getting set up with a professional email address leave TRBO a message here, or call us directly at 877-673-7096 x2.
