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website navigation improvements

Re-Thinking Your Website Navigation

frustrated website visitorI recently wrote an article about improving your website’s UX and I want to focus on one of the specific topics mentioned in that article: your website’s navigation. For most aesthetic practices the challenge is how to simplify your navigation, but for others just organizing it can be difficult. What to add to your “main” navigation vs. sub nav? Should I have two navigations? How do I display the menu on mobile devices? These are some of the questions I’ll clarify in this article, focusing on improving each patient’s experience (and limiting their frustrations).

1) Organize: whether or not you have a sitemap in place it’s helpful to take a step back and evaluate your website’s organization of content. Start by organizing your procedures into parent categories. Separate surgical from non-surgical (or “med spa”) and then look at the areas treated: face, body and breasts, for example. Make sure you have this hierarchy mapped out.

2) Simplify: once you’ve organized then you need simplify in order to fit no more than 7-8 links in your main navigation. I recommend you look at your Google Analytics to see which pages people are currently clicking to once they enter your website, keeping in mind that your current structure may influence these clicks. For a comprehensive practice, with upwards of 50 or more surgical and non-surgical procedures, one way to simplify this is to list: About Us, Surgical, Non-Surgical, Photo Gallery, Patient Info, Blog and Contact Us. You could even fit in “Financing” or “Specials” into the main navigation. Doing so may require shortening the name of some links, such as “About” instead of “About Us” or “Gallery” instead of “Photo Gallery.”

3) Effective Drop Down Menus: if you’ve followed the example navigation mentioned in #2 then you likely need several different drop down menus, which is fine. However, you need effective drop down menus. Instead of having the Surgical parent category open up Face, Breast and Body and then utilizing a sub-nav to get to individual procedures, allow patients to easy see the individually procedures all in one, single drop down, like the example below:

effectice drop down

4) Think Mobile UX: Unlike the desktop version of the site, which should show individually procedures in the drop down menu (like the screenshot above), you can’t do that with your mobile menu. You’re a little more limited in customizing your mobile navigation, but you want to make sure it’s easy to find and easy to open and scroll. For your most popular pages, such as your photo gallery, I highly recommend working it into a “sticky” header or footer so that patients don’t even have to open your menu to find it, like the examples below:

sticky navigation for mobile effectiveness

Some websites have two navigations, one that’s in or above the header and another that’s below it. The latter one usually has the drop down menus, while the former simply has individual links. This layout is fine, and sometimes necessary, but you need to think about how these will display on mobile devices. Having to open two menus on a mobile phone to find what you want can be a bit cumbersome.

If you’re thinking outside of the box and want a side navigation, as opposed to a more traditional horizontal nav at the top of your website, it is possible for this to look good and be functional. You just need to keep the organization, simplicity and drop down menu in mind. Here’s an example of a website that does that well:

effective sidebar navigation

If you have questions about how to improve your navigation, or you want to overhaul your website, then give Turbo a call at 877-673-7096 x2 or drop us a line here.

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Monday, October 25th, 2021
2:59 am

TRBO ADvance is a multichannel digital advertising and marketing agency specializing in Medical Beauty. We combine great design, cutting-edge technology, and proven business strategies into a clear message powerful enough to propel practices forward.

Our Services

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings.

We transform your business while you transform your patients. 

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients.

Our web design brings beauty to life through innovation and ever-changing technology.

Our expertly crafted email marketing campaigns help you reach your patients on a whole new level. With today’s fast pace, timely communication keeps warm leads warm, helps patients stay informed about your practice, and saves you invaluable time.

Retain existing patients and bring in new, prospective patients easier than ever.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients.

Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves.

We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients.

We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past.

We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

As a gateway to potential patients, social media engagement is a major component to building successful branding for your practice.

Interactive information and educational exchanges with prospective clients can increase your website traffic and your reach, so you can connect, build trust, and increase your digital footprint.

SEO
Web Design
Email Marketing
Conversion Services
Creative Direction
Strategic Consulting
Digital Media Advertising
Social Media

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We transform your business while you transform your patients.

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients. Our web design brings beauty to life through innovation and ever-changing technology.

Our expertly crafted email marketing campaigns help you reach your patients on a whole new level. With today’s fast pace, timely communication keeps warm leads warm, helps patients stay informed about your practice, and saves you invaluable time. Retain existing patients and bring in new, prospective patients easier than ever.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients. Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves. We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients. We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past. We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

As a gateway to potential patients, social media engagement is a major component to building successful branding for your practice. Interactive information and educational exchanges with prospective clients can increase your website traffic and your reach, so you can connect, build trust, and increase your digital footprint.

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We transform your business while you transform your patients. transform your business while you transform your patients.

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients. Our web design brings beauty to life through innovation and ever-changing technology.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients. Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves. We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients. We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past. We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

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