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SEO Simplified

SEO Simplified

As you may or may not know, Google is constantly changing its algorithm. This often leaves webmasters and SEO consultants scrambling to adjust their strategy. That reactionary approach never made much sense to me, because over the past five to ten years, as search engines have evolved, the guidelines for achieving high search engine rankings have not changed much.

*Please note: in this article I’ll use “Google” in place of “search engines.” This is simply because Google is by far the market share leader, and if your website ranks highly with Google it’ll most likely rank highly on other search engines, such as Yahoo and Bing. The tips mentioned below apply to all search engines.

There have, however, been a couple changes within Google’s algorithm worth mentioning. The first is Google’s ability to detect black hat tactics. ‘Back in the day’ you could get away with things like cloaking and keyword stuffing to achieve high search engine rankings, and now that is all but impossible to do. The second change, or improvement, directly coincides with the growth of blogs on the Internet, and that is the importance of producing quality, unique content.

In this article I’ll simplify the SEO approach, and explain how your medical practice can achieve high rankings. These high search engine rankings will help make your practice more visible online and drive more traffic to your website. Here’s a concise breakdown of everything you need to focus on:

1) Quality content (blogging): Perhaps the most important element of this entire list. Google has even adjusted itself to not penalize websites that don’t know very much about SEO, and subsequently don’t follow #2 below, but produce top notch articles. Google is doing a better job of determining the quality of an article, and whether or not the content has been duplicated. You need to have a blog and you need to be using it to produce quality articles at least a few times a month, if not more. Here are some tips for writing quality blog articles for your medical practice.

2) Internal Optimization (Title Tags, Meta descriptions, Image Tags, H1 tags, sitemaps, etc):  Once you have the content you need to make sure that search engines can index it appropriately. Your page title tag and meta description summarize to Google what that particular page is all about. If it’s an article about skin rejuvenation, then you would not only want to include “skin rejuvenation” in the title tag & meta description, but you’ll want to enter the city or area near your practice. For example, “St. Louis skin rejuvenation.” Combining the city or area with the topic of the article will help you achieve high rankings in your area. Also, check out the above example to see how the title tag & meta description appear in search results.

There are other tools to use to optimize your website or a blog article. Any images that you add to your website or blog can be optimized to also rank highly. The H1 tag is a header tag and it designates the heading of an article. Make sure your blog articles have the same, or similar, keyword phrase in the title tag, meta description, image tags and H1 tag. The sitemap is also an important part of your website. An HTML sitemap can help visitors see the category structure, but more importantly, an XML sitemap will help search engines see your category structure, which will help each page get indexed. Finally, inter-linking pages frequently throughout your website will also help each page get indexed.

3) External Optimization (Backlinking): Another very important part of any optimization strategy. You want to steadily grow the number of external hyperlinks from outside websites to yours. In Google’s eyes, this makes your website more popular and more credible, helping you achieve higher rankings. Social networking sites, directories, blogs and forums are good ways to start generating backlinks. The higher quality the website that’s linking to you the better.

There isn’t a secret formula or large amount of money you have to pay Google to ranking highly in search engines (organically). In fact, if you follow the simple steps listed above, over time you will see improvement in your rankings. Of course, you’ll want to do keyword research to help you with your optimization, as well as utilize a self-hosted blog, such as WordPress.

If you have any questions about SEO, including blogging, keyword research, internal optimization or external optimization, then leave us a note here, or feel free to call us directly at 877-673-7096 x2.

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Monday, October 25th, 2021
4:08 am

TRBO ADvance is a multichannel digital advertising and marketing agency specializing in Medical Beauty. We combine great design, cutting-edge technology, and proven business strategies into a clear message powerful enough to propel practices forward.

Our Services

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings.

We transform your business while you transform your patients. 

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients.

Our web design brings beauty to life through innovation and ever-changing technology.

Our expertly crafted email marketing campaigns help you reach your patients on a whole new level. With today’s fast pace, timely communication keeps warm leads warm, helps patients stay informed about your practice, and saves you invaluable time.

Retain existing patients and bring in new, prospective patients easier than ever.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients.

Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves.

We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients.

We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past.

We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

As a gateway to potential patients, social media engagement is a major component to building successful branding for your practice.

Interactive information and educational exchanges with prospective clients can increase your website traffic and your reach, so you can connect, build trust, and increase your digital footprint.

SEO
Web Design
Email Marketing
Conversion Services
Creative Direction
Strategic Consulting
Digital Media Advertising
Social Media

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We transform your business while you transform your patients.

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients. Our web design brings beauty to life through innovation and ever-changing technology.

Our expertly crafted email marketing campaigns help you reach your patients on a whole new level. With today’s fast pace, timely communication keeps warm leads warm, helps patients stay informed about your practice, and saves you invaluable time. Retain existing patients and bring in new, prospective patients easier than ever.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients. Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves. We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients. We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past. We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

As a gateway to potential patients, social media engagement is a major component to building successful branding for your practice. Interactive information and educational exchanges with prospective clients can increase your website traffic and your reach, so you can connect, build trust, and increase your digital footprint.

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We transform your business while you transform your patients. transform your business while you transform your patients.

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients. Our web design brings beauty to life through innovation and ever-changing technology.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients. Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves. We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients. We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past. We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

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