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Aesthetic-and-Medical-SEO-Tips

SEO Tips to Start 2017

I ended  2016 with some digital marketing predictions for 2017 that aesthetic practices should keep in mind as they formulate their strategies and tactics for this year. Several of these predictions referenced SEO, so I figured now would be a good time to follow up with some more details on boosting your practice’s organic visibility this year.

On the surface, many of the key tactics for improving your SEO haven’t changed in years. However, if you dig deeper you’ll notice that how these tactics are being implemented has changed quite a bit. These differences can be the difference between a high ranking site and a penalized site.

    • Schema: This was the main SEO prediction I made in my last article. The use of schema markup, micro-formatting, or JSON-LD isn’t new, and we can already see Google showing this markup in search results. Take advantage of this opportunity by working in relevant, local business markup into your website.

    • Video transcribing: It has become cliche to say that “video will grow this year.” Of course it will, but in what way? Yes, you want unique, engaging videos, but how can you possibly compete with those funny cat videos? Well, you can’t. However, there are a couple tools that you can utilize improve the visibility of your videos. One thing to look into is video transcription for your content marketing efforts. This means taking a blog article, for example, and creating a video out of it that tells a story using audio and visuals.
      Another feature to utilize is YouTube’s closed captioning. YouTube will automatically pick up on audio and allow for sub-titles, but it cannot account for most movement, text, or images. This is where you can login and add in the captions, which will help with the overall SEO of the video.
    • Patient reviews: I’ve touched on this quite a few times over the past quarter. I highly encourage you to check out Magic Rating and sign up for a free trial. Whatever methods or software you’re using, increasing your reviews, especially on Real Self, will allow you to implement review schema, which in turn will enhance your organic search engine listings.
    • Site speed: Now more than ever patients are looking for quick answers. Do you have before & afters? What’s your pricing or do you have financing? Where are you located? If this information is hard to find on your website, or non-existent, then you have a UX problem. If you have all this information well-organized, yet you have high bounce rates and you’re not generating conversions you might have an issue with your site speed. How fast your web pages load will play an even bigger role in SEO in 2017, so keep an eye on this. One tip to consider is to compress your images. Consider a tool such as tingpng.com.
    • Backlinks: Like site speed and reviews, the need for backlinks is well-known. If you’ve been following trends over the past couple years, including Google’s Penguin algorithm update, you know that it’s now about the quality of links vs. quantity. But where can you find these links? My go-to recommendation is to first explore partnerships.
      A cosmetic dermatologist should connect with a medical dermatologist, a med spa with a plastic surgeon that doesn’t offer non-surgical, for example. Even a combined plastic surgery center and med spa can partner with a variety of other local businesses, such as high-end salons, estheticians, and luxury boutique shops. These relationships may manifest themselves into a backlink, but the key is the relationship. Outside of partnerships, look for credible authority sites and reach out to them to see if they’re open to new content. Check out competitors’ links and you might find a directory or a guest blog opportunity. Here are some link building myths and tactics to avoid.
    • Engagement: I mentioned that site speed will play a role in SEO in 2017, and it’s safe to say that engagement as a whole will as well. Google’s goal is to evaluate and show the “best” results, and when they’re looking at two sites that both have very relevant, well-written content it may likely come down to engagement. In other words, the site that has a lower bounce rate, higher number of pages viewed per session, and a higher conversion rate is in a better position to outrank his or her competitor.
      Turbo’s 2017 digital marketing prediction article referenced infographics as one idea to improve your blog’s engagement. I’ve also mentioned video transcription above as a great tactic to enhance your site content.

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You can also find an in-depth breakdown from Moz about SEO trends for 2017 here. If you have any additional tips you’d like to add please feel free to add a comment. I you’d like to learn more about SEO or how we can help your aesthetic practice then feel free to give us a call at 877-673-7096 x2 or leave us a note here.

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Thursday, October 21st, 2021
8:24 am

TRBO ADvance is a multichannel digital advertising and marketing agency specializing in Medical Beauty. We combine great design, cutting-edge technology, and proven business strategies into a clear message powerful enough to propel practices forward.

Our Services

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings.

We transform your business while you transform your patients. 

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients.

Our web design brings beauty to life through innovation and ever-changing technology.

Our expertly crafted email marketing campaigns help you reach your patients on a whole new level. With today’s fast pace, timely communication keeps warm leads warm, helps patients stay informed about your practice, and saves you invaluable time.

Retain existing patients and bring in new, prospective patients easier than ever.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients.

Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves.

We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients.

We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past.

We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

As a gateway to potential patients, social media engagement is a major component to building successful branding for your practice.

Interactive information and educational exchanges with prospective clients can increase your website traffic and your reach, so you can connect, build trust, and increase your digital footprint.

SEO
Web Design
Email Marketing
Conversion Services
Creative Direction
Strategic Consulting
Digital Media Advertising
Social Media

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We transform your business while you transform your patients.

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients. Our web design brings beauty to life through innovation and ever-changing technology.

Our expertly crafted email marketing campaigns help you reach your patients on a whole new level. With today’s fast pace, timely communication keeps warm leads warm, helps patients stay informed about your practice, and saves you invaluable time. Retain existing patients and bring in new, prospective patients easier than ever.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients. Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves. We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients. We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past. We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

As a gateway to potential patients, social media engagement is a major component to building successful branding for your practice. Interactive information and educational exchanges with prospective clients can increase your website traffic and your reach, so you can connect, build trust, and increase your digital footprint.

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We transform your business while you transform your patients. transform your business while you transform your patients.

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients. Our web design brings beauty to life through innovation and ever-changing technology.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients. Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves. We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients. We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past. We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

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