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Does Social Media Use Lead to More Plastic Surgery

Does Social Media Use Lead to More Plastic Surgery?

Beta Beat, a high tech blog, recently published an article about social media and plastic surgery. This article did not focus on patient privacy, or limitations for doctors using social media, as I’ve discussed in past articles. The article didn’t focus on HIPAA laws, and it didn’t touch on the question of whether or not Groupon violates ‘fee splitting’ laws. Instead this article focused on the patient, specifically, how social media use has lead to more plastic surgery.

That’s right, the more you jump on Facebook, use Skype, or other forms of social media, the more likely you’ll get plastic surgery. Seems a little ridiculous, right? Well, the growth of social media has lead to the rise in the number of tools you can use to communicate with family and friends, particularly video chat tools. Facebook and Skype are two of the more popular video chat mediums, and unlike talking on the phone with someone, where you only hear their voice, you can see their face with video chat. You can also see your face!

It’s this self examination that’s giving people a fresh perspective of their body and their face. Looking in the mirror may not highlight all your flaws like a video, or photos, can. Dr. Adam Schaffner, a New York plastic surgeon, backs this theory up. “With a good degree of frequency, people will come in and say, ‘I saw myself in the mirror, but I didn’t really notice it until I saw myself on Facebook or on my iPhone or iPad,” Dr. Schaffner told Beta Beat. “When you look in the mirror you’re seeing the mirror image of yourself. But when you see yourself on social media, you’re seeing yourself the way the world sees you.”

The trend became so big that Virginia-based doctor, Dr. Robert Sigal, published a press release about a new procedure he was offering called the “FaceTime Facelift.” The aforementioned facelift, as well as rhinoplasty and chin augmentation, are three of the most popular procedures linked to “social media discovery” by patients. The way in which you hold your camera phone, or the angle in which you sit inrelation to your web cam, seem to be to blame. A crooked nose, saggy neck, or weak chin become that much more noticeable when you’re using an HD camera at arm’s length.

With the growth in HD, it makes sense why actors and newscasters would want to improve their appearance for the camera. They’re in front of it often! But frequent Facebookers are in front of the camera too (just one that no one, besides a friend or family member, is watching). It’s not clear how much influence worked-on celebrities have on the growing group of “Facetime Facelifters.” Unlike prospective patients who bring in a magazine or a photo of a celebrity to show the doctor what they’d like to look like, these patients are taking in social media shots of themselves.

Is our society simply more vain and narcissistic? Does the media pump too many images of anorexic and carved up celebrities? Would the dawn of HD inevitably lead more celebrities, and then average citizens, to plastic surgery? There’s truth in all those questions. One thing is for sure, the demand for plastic surgeons, even in a down economy, is rising, and there’s a direct link to social media use.

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Thursday, October 21st, 2021
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SEO
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Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We transform your business while you transform your patients.

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients. Our web design brings beauty to life through innovation and ever-changing technology.

Our expertly crafted email marketing campaigns help you reach your patients on a whole new level. With today’s fast pace, timely communication keeps warm leads warm, helps patients stay informed about your practice, and saves you invaluable time. Retain existing patients and bring in new, prospective patients easier than ever.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients. Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves. We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients. We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past. We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

As a gateway to potential patients, social media engagement is a major component to building successful branding for your practice. Interactive information and educational exchanges with prospective clients can increase your website traffic and your reach, so you can connect, build trust, and increase your digital footprint.

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We transform your business while you transform your patients. transform your business while you transform your patients.

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients. Our web design brings beauty to life through innovation and ever-changing technology.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients. Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves. We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients. We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past. We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

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