We design, drive, and influence seamless experiences for your practice across multiple digital channels. Transform every touchpoint with a prospective patient into an actionable lead.

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We design, drive, and influence seamless experiences for your practice across multiple digital channels. Transform every touchpoint with a prospective patient into an actionable lead.

Acquire. Convert. Retain. Advance
social media investment

Is Social Media Not Worth the Investment?

social media investmentWhile in Atlanta for a conference a couple weeks ago I was approached by a plastic surgeon and we started discussing marketing. Not very far into the conversation he said something to the effect of “well a plastic surgeon who’s talk I just listen to said that social media doesn’t work.”

My first question in response to that comment was, what exactly do you mean by “social media?” I had a feeling this particular gentleman was simply referring to Facebook, which he immediately confirmed. My next question was meant to clarify the word “work.” In this case, asking if Facebook “works” means “does it lead to new patients?”

Facebook itself is a social network, like Twitter, and these social networks make up what is known as “social media.” Social media is really any medium online that facilitates the creating, sharing and collaboration of thoughts and ideas. Social media should be a part of everything from your website to your email newsletters to your blog articles and press releases. In this day in age, almost everything online should be social.

Social media facilitates word-of-mouth marketing in a faster, more efficient way than we’re used to. Best of all, these social efforts can be tracked with anlytics. You can see how much traffic is coming to your website from a press release or YouTube video. You can see the percentage of people who’ve clicked on a link in your email or the number of people who’ve re-tweeted a Twitter post.

When we start talking about the bottom line, and if social media “works,” we can simply look at Google Analytics to measure traffic and conversions. As I’ve mentioned thousands of time, the more quality content your practice can produce (blogs, press releases, videos, etc) the more visibility you’ll get. More visibility leads to more credibility, more traffic, and ultimately more leads (provided you have the right ‘call to action’).

analytics

Now, as far as Facebook itself goes, I think it’s important to evaluate the existing state of Facebook for businesses with Fan pages. As I noted in a recent article, only 1-2% of your ‘likes’ are organically seeing your updates in their news feed. This necessitates advertising. With advertising you have many different options, not the least of which is promoting a service or product that people can purchase directly from your website.

If all you do is post promotional or uninspiring messages to your Fan page then you might get some engagement, but that approach won’t help your bottom line. You need to advertise and get in front of your target market. This means advertising to the right demographic, as well as advertising to patients who’ve already visited your website. You can learn more about the latter approach, re-marketing, by clicking here.

In summary, social media is definitely worth the investment. Facebook is also worth the investment. However, like any other marketing strategy you need to:

  1. Create a unique selling point
  2. Present a clear call to action
  3. Establish the means to track effectiveness
  4. Be ready to adjust your strategy & tactics ‘on the fly’

The tools are all there for any cosmetic practice to utilize, but these tools work best when incorporated into a strategy were the doctor and staff are involved. Having the doctor personally ask patients for reviews or having the practice manager recommend blog topics or specials based on conversations with patients are just a couple examples of this involvement.

If you’d like to learn more about getting the most out of your social media efforts then get in touch with TRBO. Just leave us a message here or call 877-673-7096 x2.

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Saturday, June 10th, 2023
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TRBO ADvance is a multichannel digital advertising and marketing agency specializing in Medical Beauty. We combine great design, cutting-edge technology, and proven business strategies into a clear message powerful enough to propel practices forward.

Our Services

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings.

We transform your business while you transform your patients. 

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients.

Our web design brings beauty to life through innovation and ever-changing technology.

Our expertly crafted email marketing campaigns help you reach your patients on a whole new level. With today’s fast pace, timely communication keeps warm leads warm, helps patients stay informed about your practice, and saves you invaluable time.

Retain existing patients and bring in new, prospective patients easier than ever.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients.

Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves.

We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients.

We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past.

We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

As a gateway to potential patients, social media engagement is a major component to building successful branding for your practice.

Interactive information and educational exchanges with prospective clients can increase your website traffic and your reach, so you can connect, build trust, and increase your digital footprint.

SEO
Web Design
Email Marketing
Conversion Services
Creative Direction
Strategic Consulting
Digital Media Advertising
Social Media

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We transform your business while you transform your patients.

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients. Our web design brings beauty to life through innovation and ever-changing technology.

Our expertly crafted email marketing campaigns help you reach your patients on a whole new level. With today’s fast pace, timely communication keeps warm leads warm, helps patients stay informed about your practice, and saves you invaluable time. Retain existing patients and bring in new, prospective patients easier than ever.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients. Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves. We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients. We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past. We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

As a gateway to potential patients, social media engagement is a major component to building successful branding for your practice. Interactive information and educational exchanges with prospective clients can increase your website traffic and your reach, so you can connect, build trust, and increase your digital footprint.

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We transform your business while you transform your patients. transform your business while you transform your patients.

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients. Our web design brings beauty to life through innovation and ever-changing technology.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients. Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves. We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients. We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past. We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

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