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Summer Forecast for Aesthetic Consumer Demand

Summer Forecast for Aesthetic Consumer Demand

This past week has been a mixed bag of positive and negative macro-level signs for the U.S. On one hand, more cities and states are opening up, and the stock market is soaring. On the other hand, unemployment has reached 25% and the Coronavirus death toll in the U.S. surpassed 100k.

On a more micro-level, as of May 28th, most aesthetic practices are now open, and those that are not are planning to re-open in the next 1-2 weeks. That’s great news.

Even better news… consumer demand for aesthetics continues to rise! There are also still opportunities to get into both Google Ads and Facebook Ads and take advantage of this demand with bargain cost-per-click prices.

What Google Trends is Telling Us

It’s been almost 3 weeks since my last article about consumer demand. In that article, I noticed a “bottoming out” of consumer demand for aesthetics sometime between late March through early April, depending on the query.

It’s now late May and you can see that the momentum aesthetic search popularity gained from early April through early May has only picked up over the past few weeks.

Take a look at the 90-day trends for the aesthetic queries below. You’ll not only see that dip from early March through April and the rise since mid-April, but you’ll also notice that since May 8th (the date of our last consumer demand article) every term has trended up. This is great news and proves that the gains from mid-April through early May were not random or fleeting.

For a couple of search queries, we’ve even surpassed pre-pandemic search demand levels!

Botox Trends - Past 90 Days
Botox Trends – Past 90 Days
CoolSculpting Trends - Past 90 Days
CoolSculpting Trends – Past 90 Days
Microdermabrasion Trends - Past 90 Days
Microdermabrasion Trends – Past 90 Days
Liposuction Trends - Past 90 Days
Liposuction Trends – Past 90 Days
Blepharoplasty Trends - Past 90 Days
Blepharoplasty Trends – Past 90 Days
Breast Augmentation Trends - Past 90 Days
Breast Augmentation Trends – Past 90 Days

What Google Ads is Telling Us

As I mentioned above, the average cost-per-click has fallen and it hasn’t jumped back up to pre-Coronavirus levels.

Avg Cost Per Click - Last Year
Weekly trend of Google Ads average cost-per-click over the past year

The past two weeks our clients have seen an average cost-per-click of $1.61. That’s down 54% from that same period in 2019!

For some perspective, using those average cost-per-click numbers, with a $50 a day budget you can generate 31 clicks this year compared to only 14 last year. Assuming you averaged a 5% conversion rate, that’s the difference between generating 1.55 leads per day vs. generating 0.7 leads per day, without changing your budget!

Now is the time to get on the Google Ads train while the clicks are cheap!

What’s the Summer Forecast for Aesthetic Demand?

One thing is clear thus far, unless there is a second Coronavirus outbreak that forces cities and states to shut down again, demand is up and I expect it to continue to grow as we head into June and July.

Part of the reason for these expectations is the trends we’ve seen thus far. Another part is the pent-up demand from people being “trapped” indoors for months (too much Zoom time)!

Video Conferencing Showing Your True Self

For our top spending Google Ads clients, the average cost-per-click in the Summer of 2019 either stayed the same or grew slightly from June through October, before dropping.

Even with the threat of record unemployment and a horrific death toll there is still aesthetic demand. The hope for every American is that if social distancing measures are followed the total Coronavirus cases continue to drop, along with unemployment, and we’ll resume more “normal,” albeit safer, lives. In theory, this should increase aesthetic demand even more.

Barring any shift in policy regarding businesses remaining open or new stay-at-home orders, I expect aesthetic demand to continue to rise through June and into July, but we will closely monitor the data and trends over the next few weeks so stay tuned for our next article.

Turbo Can Help Your Practice Capture Market Share as You Re-Open

If you would like help with marketing strategy or simply need to refine your re-opening game plan then schedule a strategy session our growth expert Sonja Vaisz. You can also reach Turbo directly at 877-673-7096 x2 and drop us a line here.

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Thursday, October 21st, 2021
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TRBO ADvance is a multichannel digital advertising and marketing agency specializing in Medical Beauty. We combine great design, cutting-edge technology, and proven business strategies into a clear message powerful enough to propel practices forward.

Our Services

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings.

We transform your business while you transform your patients. 

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients.

Our web design brings beauty to life through innovation and ever-changing technology.

Our expertly crafted email marketing campaigns help you reach your patients on a whole new level. With today’s fast pace, timely communication keeps warm leads warm, helps patients stay informed about your practice, and saves you invaluable time.

Retain existing patients and bring in new, prospective patients easier than ever.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients.

Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves.

We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients.

We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past.

We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

As a gateway to potential patients, social media engagement is a major component to building successful branding for your practice.

Interactive information and educational exchanges with prospective clients can increase your website traffic and your reach, so you can connect, build trust, and increase your digital footprint.

SEO
Web Design
Email Marketing
Conversion Services
Creative Direction
Strategic Consulting
Digital Media Advertising
Social Media

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We transform your business while you transform your patients.

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients. Our web design brings beauty to life through innovation and ever-changing technology.

Our expertly crafted email marketing campaigns help you reach your patients on a whole new level. With today’s fast pace, timely communication keeps warm leads warm, helps patients stay informed about your practice, and saves you invaluable time. Retain existing patients and bring in new, prospective patients easier than ever.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients. Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves. We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients. We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past. We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

As a gateway to potential patients, social media engagement is a major component to building successful branding for your practice. Interactive information and educational exchanges with prospective clients can increase your website traffic and your reach, so you can connect, build trust, and increase your digital footprint.

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We transform your business while you transform your patients. transform your business while you transform your patients.

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients. Our web design brings beauty to life through innovation and ever-changing technology.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients. Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves. We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients. We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past. We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

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