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Surviving the Coronavirus: Virtual Consultations May Be the Solution, But Which Software Should You Choose?

Many aesthetic practices are being forced to shut down operations due to COVID-19, AKA the coronavirus. If you are one of many who are being asked to close your business in an effort to help flatten the curve, there’s still an opportunity.

If your practice has closed, we highly recommend you consider virtual consultations

A virtual consultation is similar to an in-person consultation, except it’s done digitally, and all you need is a webcam and software (or simply your smartphone). Here are a few different tools to consider:

  1. Zoom
  2. Facebook Messenger
  3. UberConference
  4. Google Hangouts
  5. Viber
  6. FaceTime

**Two other solutions that are telemedicine-focused are: Doxy.me and VSee Clinic. Also, teleHEALTH by Symplast is running a promotion allowing practices to use their telehealth platform for 60 days for free. All three of these are HIPAA compliant.

As you can see in the graphs below, there’s still demand for aesthetic procedures right now, despite the chaos in our country. This might be because everyone is cooped up, working from home and bored.

Even if you’ve shut your ads off, you still have organic traffic flowing to your website and leads being generated. Make sure you have someone in place to follow up with these leads and schedule virtual consultations.

Google Trends Data: the past 7-10 days has not seen significant drops for many queries…

“Breast Augmentation” in past 90 days:

Breast Augmentation Searches from Google Trends

“Facial Rejuvenation” in past 90 days:

Facial Rejuvenation Searches from Google Trends

“Lipo” in past 90 days:

Lipo Searches from Google Trends

These are admittedly just a few terms, but the point is that unlike the stock market, search demand has only seen slight downward movements. As things settle down, hopefully in the coming weeks or months, and some competitors take longer to recover, there will be an opportunity and your practice will want to be positioned to capture the inevitable uptick in demand.

If your practice is still open, we highly recommend you proactively…

  • Send an email to your list announcing your policy regarding COVID-19
  • Add a message to your website about your policy: consider a popup or a floating sidebar button that links to a page
  • Update Google My Business, if your hours are affected in any way
  • Update your social media channels with the status of your practice
  • Update any auto-responders you have (email, text, phone), if necessary
  • Keep your ads running: as I mentioned in an article we published earlier this week, the cost per click for our clients has dropped by an average of 19% this week on Google Ads. However, Google Trends is showing that search demand for many queries hasn’t dropped by much or at all, as I mentioned above
  • Stay nimble with your messaging: everything is fluid and changing daily, so make sure your stay on top of all your digital communication channels

Turbo has your back in times of chaos…

Right now, you need a partner you can trust because digital marketing is the last thing you should neglect in times like now. You need to control the message to your patients; stay on top of updating patients and prospects of your status; keep your website maintained; and stay on top of your SEO. Additionally, whether your practice is open or not, you cannot neglect your leads that are coming in.

If your practice needs help don’t hesitate to reach out directly by phone at 877-673-7096 x2 or drop us a line here.

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Friday, December 3rd, 2021
6:02 am

TRBO ADvance is a multichannel digital advertising and marketing agency specializing in Medical Beauty. We combine great design, cutting-edge technology, and proven business strategies into a clear message powerful enough to propel practices forward.

Our Services

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings.

We transform your business while you transform your patients. 

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients.

Our web design brings beauty to life through innovation and ever-changing technology.

Our expertly crafted email marketing campaigns help you reach your patients on a whole new level. With today’s fast pace, timely communication keeps warm leads warm, helps patients stay informed about your practice, and saves you invaluable time.

Retain existing patients and bring in new, prospective patients easier than ever.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients.

Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves.

We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients.

We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past.

We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

As a gateway to potential patients, social media engagement is a major component to building successful branding for your practice.

Interactive information and educational exchanges with prospective clients can increase your website traffic and your reach, so you can connect, build trust, and increase your digital footprint.

SEO
Web Design
Email Marketing
Conversion Services
Creative Direction
Strategic Consulting
Digital Media Advertising
Social Media

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We transform your business while you transform your patients.

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients. Our web design brings beauty to life through innovation and ever-changing technology.

Our expertly crafted email marketing campaigns help you reach your patients on a whole new level. With today’s fast pace, timely communication keeps warm leads warm, helps patients stay informed about your practice, and saves you invaluable time. Retain existing patients and bring in new, prospective patients easier than ever.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients. Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves. We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients. We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past. We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

As a gateway to potential patients, social media engagement is a major component to building successful branding for your practice. Interactive information and educational exchanges with prospective clients can increase your website traffic and your reach, so you can connect, build trust, and increase your digital footprint.

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We transform your business while you transform your patients. transform your business while you transform your patients.

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients. Our web design brings beauty to life through innovation and ever-changing technology.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients. Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves. We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients. We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past. We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

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