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Mobile First

The 411 on Mobile-First Indexing

  • Mobile, News
Google Webmaster Tools

Your aesthetic practice may have noticed an email from the “Google Search Console Team” hit your inbox this week alerting you that “mobile-first indexing has been enabled” for your website. You’re receiving this notice because you’ve been added as a user, or you are an owner, of your website’s Google Webmaster Tools account.

To be fair, this update by Google isn’t new at all, they announced it back in March. Google confirmed that mobile-first indexing is an update in which their:

“crawling, indexing, and ranking systems have typically used the desktop version of a page’s content, which may cause issues for mobile searchers when that version is vastly different from the mobile version. Mobile-first indexing means that we’ll use the mobile version of the page for indexing and ranking, to better help our – primarily mobile – users find what they’re looking for.”

What does this mean for your aesthetic practice’s website?

Let me start by confirming that this update is not an algorithm change but a shift in how Google indexes mobile websites, not necessarily in how the search engine ranks them. There are implications that the indexing change may influence rankings, but that has yet to be seen.

If your website is on a mobile-responsive design, meaning that your platform automatically converts everything (text, images, video) into a mobile-friendly version then this update will have very little impact on your mobile indexing, and ultimately, rankings.

If you have a specific mobile website that differs from your desktop website, such as an “m.” website, then your mobile content likely differs from desktop content. If that’s the case then this update will affect how your website is indexed, but again, it may not influence mobile rankings, especially if your mobile site is loaded with quality content.

If you do not have a mobile-friendly website then you’ve likely already seen the drop in rankings, user engagement, and conversions because of this, so this mobile-first indexing announcement should serve as a reminder that you need to make sure you make your website mobile-friendly ASAP.

Google rolled this out slowly, which is why they announced it in March and some folks saw notices over the summer and others are just now being notified. Whether your website’s content has been indexed by mobile-first or not has no bearing on your search rankings.

That said, mobile-responsiveness, in general, has been a ranking factor since 2015. Remember the “mobilegeddon” craze?! Now, mobile SEO is a part of any SEO strategy.

Mobile SEO for Aesthetic Practices

Fast-forward to 2018 and now it’s not just about being mobile-responsive but mobile-effective. This means focusing on your menu, calls to action, and your page load time. Back in July, Google announced their “Speed Update,” which confirmed that site speed influences search rankings.

What’s Turbo’s mobile stance?

While we focus on building aesthetically-appealing websites that perform well on mobile, we don’t take a “set it and forget it approach.” All of our monthly marketing clients benefit from…

  • 2x a month technical audits: run site audit within SEMRush software and adjust for any issues related to meta data, page names, re-directs, etc
  • 2x a month mobile website audit: check the site for fully functioning gallery, menu, etc on mobile
  • monthly technical audits: evaluate Webmaster Tools crawl data and mobile indexing
  • monthly site speed audits: adjust any issues related to CSS, HTML, images, etc
  • monthly SEO audits, including mobile SEO
  • and much more
Website Auditing

While we love WordPress as a CMS (Content Management System) platform, like any software, it requires some maintenance. The aforementioned are just a few of the TRBO monthly “maintenance” items we evaluate to keep your website running tip-top.

Concerned about your mobile site’s effectiveness? 

If you’d like to learn more about your website’s mobile-friendliness or mobile-effectiveness, or you simply have a question about mobile, SEO, or anything marketing-related, drop us a line here. You can also reach TRBO directly at 877-673-7096 x2. TRBO proudly serves the aesthetic industry, working primarily with plastic surgeons, medical spas, and cosmetic dermatologists.

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TRBO ADvance is a multichannel digital advertising and marketing agency specializing in Medical Beauty. We combine great design, cutting-edge technology, and proven business strategies into a clear message powerful enough to propel practices forward.

Our Services

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings.

We transform your business while you transform your patients. 

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients.

Our web design brings beauty to life through innovation and ever-changing technology.

Our expertly crafted email marketing campaigns help you reach your patients on a whole new level. With today’s fast pace, timely communication keeps warm leads warm, helps patients stay informed about your practice, and saves you invaluable time.

Retain existing patients and bring in new, prospective patients easier than ever.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients.

Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves.

We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients.

We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past.

We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

As a gateway to potential patients, social media engagement is a major component to building successful branding for your practice.

Interactive information and educational exchanges with prospective clients can increase your website traffic and your reach, so you can connect, build trust, and increase your digital footprint.

SEO
Web Design
Email Marketing
Conversion Services
Creative Direction
Strategic Consulting
Digital Media Advertising
Social Media

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We transform your business while you transform your patients.

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients. Our web design brings beauty to life through innovation and ever-changing technology.

Our expertly crafted email marketing campaigns help you reach your patients on a whole new level. With today’s fast pace, timely communication keeps warm leads warm, helps patients stay informed about your practice, and saves you invaluable time. Retain existing patients and bring in new, prospective patients easier than ever.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients. Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves. We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients. We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past. We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

As a gateway to potential patients, social media engagement is a major component to building successful branding for your practice. Interactive information and educational exchanges with prospective clients can increase your website traffic and your reach, so you can connect, build trust, and increase your digital footprint.

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We transform your business while you transform your patients. transform your business while you transform your patients.

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients. Our web design brings beauty to life through innovation and ever-changing technology.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients. Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves. We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients. We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past. We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

Partner Network

"You guys are doing a great job!! My annual revenue jumped 27% in our first year and our second year was my best ever! In addition, we were able to reduce our advertising spending by $70,000 after year 2, making us even more profitable."

Adam Stein, MD, Board-Certified Plastic Surgeon

"Our plastic surgery practice switched to TRBO ADvance about 6 months ago. Since then our leads have increased dramatically! The TRBO Team is very proactive as well as responsive to our requests. Their monthly blogs and email marketing is spot on. They redid our website and we are thrilled with it. The team has been a pleasure to work with - lots of positive energy!"

-Scott Greenberg, MD, Board-Certified Plastic Surgeon

"TRBO Marketing is possibly one of the best companies I have worked within my 10 years of owning my medical spa (and like most med spa owners, I am a perfectionist). I initiated our "website make-over" in January of 2020 and "went live" ahead of schedule in April of 2020 (yes, during COVID)."

Heather Badal, Med Spa Owner

"You guys are doing a great job!! My annual revenue jumped 27% in our first year and our second year was my best ever! In addition, we were able to reduce our advertising spending by $70,000 after year 2, making us even more profitable."
Adam Stein, MD, Board-Certified Plastic Surgeon
Adam Stein, MD, Board-Certified Plastic Surgeon
"Our plastic surgery practice switched to TRBO ADvance about 6 months ago. Since then our leads have increased dramatically! The TRBO Team is very proactive as well as responsive to our requests. Their monthly blogs and email marketing is spot on. They redid our website and we are thrilled with it. The team has been a pleasure to work with - lots of positive energy!"
-Scott Greenberg, MD, Board-Certified Plastic Surgeon
-Scott Greenberg, MD, Board-Certified Plastic Surgeon
"TRBO Marketing is possibly one of the best companies I have worked within my 10 years of owning my medical spa (and like most med spa owners, I am a perfectionist). I initiated our "website make-over" in January of 2020 and "went live" ahead of schedule in April of 2020 (yes, during COVID)."
Heather Badal, Med Spa Owner
Heather Badal, Med Spa Owner

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