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Not Secure Chrome Update

The New Chrome Browser Could Cost You Patients

Changes are coming with the way Google’s Chrome browser displays secure and unsecure websites. The difference between a secure vs. unsecure website is whether or not it has an up-to-date SSL (Secure Sockets Layer) certificate to encrypt data sent between a server and user.

All browsers will display a lock of some sort if your website is secure, but Chrome currently (as of writing this) displays the word “Secure” so it stands out more. For example:

secure
You will no longer see this secure lock in Chrome

Back in October 2017, Google began marking HTTP sites with an email input field as non-secure, but this warning only showed when you used incognito mode in Chrome, as we noted in this article. For those using the regular version of Chrome, the “Not Secure” warning was minimal. It was a faded information sign that tells the user the site isn’t secure when clicked on. For example:

not secure
Non-HTTPS website previously only saw this “info” icon that – if clicked – stated that the site isn’t secure

Google recently announced that they will remove the green ‘Secure’ sign in Chrome for HTTPS sites this summer, and according to Chrome security product manager Emily Schechter, as early as July start they will begin rolling out a “Not Secure” message in their browser for all non-HTTPS websites.

Chrome’s version 68 will show HTTP websites as “Not Secure”

Why the shift?

Chrome announced that 81 of the top 100 websites on the web default to HTTPS. Clearly, Google is pushing to secure as much of the web as possible, which makes sense. An unsecure website could allow a hacker to access your router or ISP to intercept any information submitted.

This browser shift by Google is a pivot from previously highlighting secure websites to now calling out unsecure websites. To be fair, the move by Google is more than just a “call out,” it’s a penalty that could significantly hurt your practice’s bottom line.

Does HTTPS or not having HTTPS affect SEO?

You could argue that as early as 2015 HTTPS influenced SEO. At that point, Google stated that HTTPS could be used to “break ties” between two websites. That’s a direct ranking factor. Fast forward to 2018 and their stance has shifted from HTTPS being a positive ranking factor to non-HTTPS being a negative ranking factor.

Does my website need to be on HTTPS?

Yes, absolutely. Even if you had zero form fields that patients could use to submit information (which would be foolish from a lead generation standpoint), you’d still want to secure your website with HTTPS. In the previous paragraph I highlighted its impact on SEO, so that alone should be enough to get you to take action if your website is not secure. Couple that concern with the big warning sign prospects will see when they reach your website, which will undoubtedly hurt your user experience and conversion rates.

Bad SEO, a poor user experience, and no conversions from your website is a surefire formula for losing patients and money.

Get yourself protected today!

If your website is not secure you need to take immediate action. Most hosting providers can help with getting you set up with an SSL certificate to secure your website, but it’s not always that simple. Certain images or scripts may require a developers attention to ensure all components of a given page are secure.

If you have any questions about HTTPS, SSL, or need help securing your website please drop us a line here or call 877-673-7096 x2.

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Friday, December 3rd, 2021
4:37 am

TRBO ADvance is a multichannel digital advertising and marketing agency specializing in Medical Beauty. We combine great design, cutting-edge technology, and proven business strategies into a clear message powerful enough to propel practices forward.

Our Services

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings.

We transform your business while you transform your patients. 

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients.

Our web design brings beauty to life through innovation and ever-changing technology.

Our expertly crafted email marketing campaigns help you reach your patients on a whole new level. With today’s fast pace, timely communication keeps warm leads warm, helps patients stay informed about your practice, and saves you invaluable time.

Retain existing patients and bring in new, prospective patients easier than ever.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients.

Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves.

We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients.

We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past.

We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

As a gateway to potential patients, social media engagement is a major component to building successful branding for your practice.

Interactive information and educational exchanges with prospective clients can increase your website traffic and your reach, so you can connect, build trust, and increase your digital footprint.

SEO
Web Design
Email Marketing
Conversion Services
Creative Direction
Strategic Consulting
Digital Media Advertising
Social Media

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We transform your business while you transform your patients.

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients. Our web design brings beauty to life through innovation and ever-changing technology.

Our expertly crafted email marketing campaigns help you reach your patients on a whole new level. With today’s fast pace, timely communication keeps warm leads warm, helps patients stay informed about your practice, and saves you invaluable time. Retain existing patients and bring in new, prospective patients easier than ever.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients. Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves. We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients. We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past. We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

As a gateway to potential patients, social media engagement is a major component to building successful branding for your practice. Interactive information and educational exchanges with prospective clients can increase your website traffic and your reach, so you can connect, build trust, and increase your digital footprint.

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We transform your business while you transform your patients. transform your business while you transform your patients.

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients. Our web design brings beauty to life through innovation and ever-changing technology.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients. Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves. We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients. We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past. We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

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