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Converting Leads to Patients

Tips for Converting Leads into Consultations

Converting Leads to PatientsWhen it comes to marketing a cosmetic practice, our goal is simple: increase visibility, increase traffic, and increase leads. Think of it as a funnel with the large opening being the visibility and the small opening being leads. There are tactics that you can implement to improve this funnel, but in this article I’d like to focus on how to convert these leads into consultations (or patients).

One of the golden rules in marketing is to treat each lead like, well, gold. You need to have a specific process in place for following up with each and every lead. I’ve outlined some crucial tips that every practice should follow below:

  • Do not use a call center: I have yet to speak to a single practice that has had a good experience with call centers. I understand if you use them periodically, such as when everyone is out for lunch or after hours, but I’d avoid them as much as possible. You’re leaving your practice’s reputation up to a complete stranger with no knowledge of your business.
  • Follow up with web leads within one business day: This goes without saying, but it’s worth re-iterating. The quicker that you follow up with web leads the better.
  • Train your receptionist on sales techniques: The person or people that handle phone calls need to be properly trained on not only answering calls, but also follow-up calls. I’m not saying that your staff needs to “Boiler Room” cold-calling experts, but give them some tips. When someone calls in with a question about a service the goal should be to get their information and get them scheduled (in a non-pushy way). In many cases, a consultation is free, so use that to your advantage in getting people in the door. If a particular service does not require a consultation then you can create a sense of urgency with an offer. Bottom line, be helpful in answering questions, but emphasize the value of scheduling a consultation or appointment in your conversation.
  • Automatically add web leads to your email list: Before you say, “hey, doesn’t that make me a spammer?” it’s worth noting that you should incorporate a checkbox, or confirmation of some kind, with each web form. This will legitimize your email list, since people will be knowingly opting in, and that in turn should improve your open rates. Ultimately we want to grow our list, and we should naturally do this with new patients.
  • Follow up if you weren’t able to reach the lead initially: If you’ve sent an email and left a voice mail, but you still haven’t connected with the lead I would not disregard it. Make a calendar note to follow up in a couple weeks. You might also consider setting up a customized email template for all leads that you haven’t been able to reach, and then configure your email marketing software to send this canned message (with a discount) to these unreachable leads.

If you have any tips of your own that you’d like to share we’d love to hear them. Just leave a message in the comments section below. If you’d like to learn more about how you can generate more leads or improve your conversion rates then leave us a note here. You can also reach us directly at 877-673-7096 x2.

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Monday, October 25th, 2021
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TRBO ADvance is a multichannel digital advertising and marketing agency specializing in Medical Beauty. We combine great design, cutting-edge technology, and proven business strategies into a clear message powerful enough to propel practices forward.

Our Services

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings.

We transform your business while you transform your patients. 

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients.

Our web design brings beauty to life through innovation and ever-changing technology.

Our expertly crafted email marketing campaigns help you reach your patients on a whole new level. With today’s fast pace, timely communication keeps warm leads warm, helps patients stay informed about your practice, and saves you invaluable time.

Retain existing patients and bring in new, prospective patients easier than ever.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients.

Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves.

We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients.

We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past.

We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

As a gateway to potential patients, social media engagement is a major component to building successful branding for your practice.

Interactive information and educational exchanges with prospective clients can increase your website traffic and your reach, so you can connect, build trust, and increase your digital footprint.

SEO
Web Design
Email Marketing
Conversion Services
Creative Direction
Strategic Consulting
Digital Media Advertising
Social Media

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We transform your business while you transform your patients.

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients. Our web design brings beauty to life through innovation and ever-changing technology.

Our expertly crafted email marketing campaigns help you reach your patients on a whole new level. With today’s fast pace, timely communication keeps warm leads warm, helps patients stay informed about your practice, and saves you invaluable time. Retain existing patients and bring in new, prospective patients easier than ever.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients. Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves. We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients. We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past. We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

As a gateway to potential patients, social media engagement is a major component to building successful branding for your practice. Interactive information and educational exchanges with prospective clients can increase your website traffic and your reach, so you can connect, build trust, and increase your digital footprint.

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We transform your business while you transform your patients. transform your business while you transform your patients.

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients. Our web design brings beauty to life through innovation and ever-changing technology.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients. Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves. We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients. We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past. We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

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