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patient researching aesthetic practice

Top 3 Things Prospects Research Before Selecting an Aesthetic Practice

patient researching aesthetic practice

Has your aesthetic practice experimented with different marketing tactics in order to gain visibility and drive prospective patients to your website? Of course you have! These efforts are part of the “acquisition phase” and are crucial to generating new patients. However, your work doesn’t end there. You need a strategy and tactics for converting website traffic you’ve acquired.

If your goal is to convert more traffic into leads and leads into consultations then there are three key things that you need to focus on in this “conversion phase“…

1) Reviews: Generating reviews for your aesthetic practice is tough. You may have tried sending emails, postcards, or even thank you cards in the hopes of getting more reviews. You may have even posted QR codes or signs in your office kindly asking for reviews. These can all be effective, but typically the more consistent and proactive you are the better. The key is having a plan and not “winging it.”

If you can utilize a software to automate this follow up then you’ll make your life easier and get better results. Many appointment reminder software solutions also have an automated follow-up feature to help generate reviews from patients. Magic Rating is another great software to help you generate feedback, which can be kept internal, as well as grow 3rd party reviews.

Once you’ve started to generate reviews you’ll want to prominently display them on your website.

embed patient reviews on your aesthetic website
Embed your reviews on your website

2) Before & after photos: Did you know that the among Turbo clients in 2017 the photo gallery page, on average, was the second most viewed page, after the home page? For most clients, the gallery page was not even in the top 10 for landing pages visits, which tells us that website visitors are not landing on the gallery they are navigating to it, further proving that patients want to see your work. As a highly trained plastic surgeon you likely do great work, so you need a way to display this work.

Step 1 is getting patient consent. That can be challenging, but if you’re persistent and incorporate this into your processes you’ll have better luck getting approval.

Step 2 is utilizing a tool to nicely display your before & after photos, in an organized fashion. Your website needs to utilize a quality plugin or tool to display your photos. You want patients to be able to find examples of other patients who’ve had the same procedure you’re interested in and easily be able to click to view large, clear photos and navigate to other cases. Even better if you can make it easy for prospects to review cases for patients who’ve had your procedure of interest AND who are similar to you in age and body type. The latter is how you take your gallery to the next level, and that can be done with filters.

photo gallery cases
Display your cases in an organized manner and utilize filters

3) Doctor credentials & personality: I would place this one firmly behind reviews and before & after photos. That said, the more educated patients are the more likely they are to consider all your credentials and certifications in their decision-making. If you’ve been in practice for 10-20 years you’ll want to highlight your experience and the number of patients you’ve seen. If you’re a younger doctor you may not have the experience to sell prospects on, so where you trained and which board-certifications you have matter more.

Personality matters too! You can be a triple-board certified surgeon, featured on Dr. Oz, with 30 years of experience but have an off-putting personality or poor bedside manner. That might dissuade people from committing to your practice. As the doctor, you’re the face of your practice, and if you have a great bedside manner and a friendly, approachable demeanor then I’d consider showcasing videos of yourself discussing individual procedures. Best of all, you can even shoot these video with your smartphone!

board-certifications
Showcase your board-certifications

All three of the above are elements of social proof. They add credibility to the doctor and practice, helping to establish them as the expert. The goal here is to help prospective patients get to know you, like you, and trust you. One side benefit to generating more reviews and before & after photos is that they can help improve your practice’s SEO.

Would you like to learn more about improving your medical or aesthetic practice’s social proof? Generate more patient reviews? Improve your website and gallery? Great, Turbo can help! We’d love to speak with you to learn more about your practice so don’t hesitate to leave us a message or give us a call at 877-673-7096 x2.

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Thursday, October 21st, 2021
7:15 am

TRBO ADvance is a multichannel digital advertising and marketing agency specializing in Medical Beauty. We combine great design, cutting-edge technology, and proven business strategies into a clear message powerful enough to propel practices forward.

Our Services

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings.

We transform your business while you transform your patients. 

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients.

Our web design brings beauty to life through innovation and ever-changing technology.

Our expertly crafted email marketing campaigns help you reach your patients on a whole new level. With today’s fast pace, timely communication keeps warm leads warm, helps patients stay informed about your practice, and saves you invaluable time.

Retain existing patients and bring in new, prospective patients easier than ever.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients.

Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves.

We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients.

We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past.

We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

As a gateway to potential patients, social media engagement is a major component to building successful branding for your practice.

Interactive information and educational exchanges with prospective clients can increase your website traffic and your reach, so you can connect, build trust, and increase your digital footprint.

SEO
Web Design
Email Marketing
Conversion Services
Creative Direction
Strategic Consulting
Digital Media Advertising
Social Media

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We transform your business while you transform your patients.

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients. Our web design brings beauty to life through innovation and ever-changing technology.

Our expertly crafted email marketing campaigns help you reach your patients on a whole new level. With today’s fast pace, timely communication keeps warm leads warm, helps patients stay informed about your practice, and saves you invaluable time. Retain existing patients and bring in new, prospective patients easier than ever.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients. Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves. We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients. We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past. We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

As a gateway to potential patients, social media engagement is a major component to building successful branding for your practice. Interactive information and educational exchanges with prospective clients can increase your website traffic and your reach, so you can connect, build trust, and increase your digital footprint.

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We transform your business while you transform your patients. transform your business while you transform your patients.

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients. Our web design brings beauty to life through innovation and ever-changing technology.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients. Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves. We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients. We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past. We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

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