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Re-Marketing

Turbo’s Re-Marketing Solution if Your Aesthetic Practice is Blocked By Google or Adroll

If you’re unfamiliar with re-marketing, or “re-targeting,” it’s the positioning of display ads on third-party websites targeting users who have previously visited your website. Chances are you’ve seen these ads before; you visit a website, leave and then their ad pops up on another website. This is done via a cookie dropped in your web browser. Amazon is the king of re-marketing. The e-commerce giant runs dynamic re-marketing ads, which display the specific product you were viewing in their ads.

What is Re-Marketing?

Why Utilize Re-Marketing?

Re-marketing is powerful because it gives a business the opportunity to re-engage with previous visitors to their website. Ideally, these visitors have met certain criteria, whether it be a minimum amount of time spent on the site or pages viewed (without taking any action). With this approach you know you’re targeting the most interested prospects, but not those who have already converted into leads or new patients. The end goal is to get prospects to click back to the website and take action so they convert into consults and then patients.

Why Aesthetic Practices Cannot Re-Market (With Google or Adroll)

Aesthetic Practice Re-Marketing

Neither Google nor Adroll, one of the largest platforms to manage ads online, will allow aesthetic practices to re-market. It doesn’t matter if you run a plastic surgery center, med spa, or dermatology clinic. Why? Because it’s viewed as invasive to prospective patients.

Think about it from a patient’s perspective. Let’s say you’re interested in a breast augmentation and you’re researching a few different plastic surgeons. You leave the website and go to USA Today or Yahoo or another news site and then you notice a pop up with a breast augmentation before & after photo. Another example is the acne sufferer who visits a dermatologist’s website and then notices photos of people with acne following them around the web. That’s invasive, and that’s why Google won’t allow re-marketing. Same with Adroll.

As a Google partner, we’ve worked with quite a few different reps. Each Google rep has stated that the only procedure considered “benign” enough to re-market would be laser hair removal, but that could only be done via a laser hair removal micro-site that references no other aesthetic procedures.

Don’t believe me? Try setting up a re-marketing campaign within the AdWords interface. You can even configure it in a way that’s not invasive at all, with no before & after photos or nudity or anything remotely offensive in the ad. You’ll still get flagged.

The only scenarios where I’ve seen aesthetic practices successfully re-market with Google or Adroll is if they’ve been doing it for years and have essentially been “grandfathered in.” If you’re one of those lucky few, I would strongly suggest you don’t make any updates to your campaign lest you initiate a review that then gets you flagged. Google is constantly updating its policies and it seems practices who have been advertising with them for years get more leeway. Lastly, you’ll also want to hope and pray no competitor calls you out, as Google encourages self-policing of its policies.

So What’s the Solution?

If your aesthetic practice has tried to run a re-marketing campaign only to be disapproved by Google or Adroll then the simple solution is to find another Demand-Side Platform (DSP). A DSP is a platform that allows businesses to purchase advertising inventory on multiple ad exchange and data exchange accounts.

Demand-Side Platform
Graphic from Wikipedia.com

When it comes to advertising on the Internet, you’re not just limited to Google. While I think that the search engine giant is a great place to start with search ads, there are other networks available, particularly for display and re-marketing ads. What makes DSP’s unique is the level of detail you can oversee, with auto-bidding and in-depth metrics for multiple ad exchanges, all from a single interface.

Keep in mind that just because you’ve found another DSP doesn’t mean you’ll get approved. You need to be cautious about what you say or show in your ads. Having a working relationship with the DSP is valuable as there’s a level of trust established.

If your aesthetic practice has been rejected from running re-marketing ads by Google or other platforms in the past or you’d simply like to learn more about how this ad medium then drop Turbo a note here. You can also reach us directly at 877-673-7096 x2.

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Thursday, October 21st, 2021
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TRBO ADvance is a multichannel digital advertising and marketing agency specializing in Medical Beauty. We combine great design, cutting-edge technology, and proven business strategies into a clear message powerful enough to propel practices forward.

Our Services

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings.

We transform your business while you transform your patients. 

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients.

Our web design brings beauty to life through innovation and ever-changing technology.

Our expertly crafted email marketing campaigns help you reach your patients on a whole new level. With today’s fast pace, timely communication keeps warm leads warm, helps patients stay informed about your practice, and saves you invaluable time.

Retain existing patients and bring in new, prospective patients easier than ever.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients.

Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves.

We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients.

We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past.

We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

As a gateway to potential patients, social media engagement is a major component to building successful branding for your practice.

Interactive information and educational exchanges with prospective clients can increase your website traffic and your reach, so you can connect, build trust, and increase your digital footprint.

SEO
Web Design
Email Marketing
Conversion Services
Creative Direction
Strategic Consulting
Digital Media Advertising
Social Media

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We transform your business while you transform your patients.

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients. Our web design brings beauty to life through innovation and ever-changing technology.

Our expertly crafted email marketing campaigns help you reach your patients on a whole new level. With today’s fast pace, timely communication keeps warm leads warm, helps patients stay informed about your practice, and saves you invaluable time. Retain existing patients and bring in new, prospective patients easier than ever.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients. Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves. We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients. We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past. We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

As a gateway to potential patients, social media engagement is a major component to building successful branding for your practice. Interactive information and educational exchanges with prospective clients can increase your website traffic and your reach, so you can connect, build trust, and increase your digital footprint.

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We transform your business while you transform your patients. transform your business while you transform your patients.

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients. Our web design brings beauty to life through innovation and ever-changing technology.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients. Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves. We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients. We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past. We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

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