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Understanding Google Analytics Part III

Understanding Google Analytics Part III: Visitors

This is part III of a five part series discussing Google Analytics. In this article I want to discuss visitors. Not just how many visitors came to the site. While that it is important, you need to be able to notice trends about what these visitors are doing. How many pages are they viewing on average? How long are they staying on the site? What is your website bounce rate? These are all terms, and statistics, that you need to be aware of. Let’s take a deeper look into each of these items…

  • Visits: Also known as “hits,” or the number of times people came to your website. This is a total number, so it includes multiple visits by the same person
  • Unique Visitors: Each individual visitor is only counted once in this total, so this number will be smaller that the total number of “Visits”
  • Average Pageviews: This is simply the total number of pages viewed divided by the total number of visitors. The higher the average pageview is, the more people are looking into the content on your website
  • Time on Site: While this doesn’t say “Average Time on Site,” that is exactly what it is. Like pageviews, the higher number the better
  • Bounce Rate: Your website’s bounce rate is calculated by the percentage of total visitors who either 1) only visit the home page or 2) leave the website within roughly 1 minute of entering. The lower the bounce rate the better. A website’s bounce rate will tell you how good the quality of the traffic is. Are you getting a lot of traffic, but you have a 75% or higher bounce rate? Well then one can conclude that the the quality of your traffic is poor
  • Map Overlay: This tool is not accessible on the Visitors Overview page, but if you look in the left hand navigation you’ll see it. The map overlay is important even if you’re a local practice. You can dig deep, past the country data, and past the state data, to see which cities visitors to your website are coming from. Furthermore, each city will provide specific statistics about unique visitors, average pageviews, bounce tare, etc.

It is very important to understand the Visitor traffic analytics on your website. This data will help you make decisions about your day-to-day operations and marketing efforts. For instance, if your ‘Bounce Rate’ is really high then you would want to see what’s causing that. It could be something as simple as a broken link, a form that doesn’t work, or even a simple typo. Also, if your practice is in a major metropolitan (let’s use Dallas as an example), but you notice that your traffic is coming mainly from surrounding areas (such as San Antonio or Houston), then you might want to optimize more for your city. I would recommend writing specific blog articles that use the keyword “Dallas” in them. These are just a few examples of how you can interpret data and make improvements to your website and/or blog.

If you have any questions about the Visitors section of Google Analytics, or you would like clarification about anything discussed in this blog article then please contact Turbo Social Media today, or call 877-673-7096 x2.

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Friday, December 3rd, 2021
5:47 am

TRBO ADvance is a multichannel digital advertising and marketing agency specializing in Medical Beauty. We combine great design, cutting-edge technology, and proven business strategies into a clear message powerful enough to propel practices forward.

Our Services

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings.

We transform your business while you transform your patients. 

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients.

Our web design brings beauty to life through innovation and ever-changing technology.

Our expertly crafted email marketing campaigns help you reach your patients on a whole new level. With today’s fast pace, timely communication keeps warm leads warm, helps patients stay informed about your practice, and saves you invaluable time.

Retain existing patients and bring in new, prospective patients easier than ever.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients.

Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves.

We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients.

We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past.

We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

As a gateway to potential patients, social media engagement is a major component to building successful branding for your practice.

Interactive information and educational exchanges with prospective clients can increase your website traffic and your reach, so you can connect, build trust, and increase your digital footprint.

SEO
Web Design
Email Marketing
Conversion Services
Creative Direction
Strategic Consulting
Digital Media Advertising
Social Media

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We transform your business while you transform your patients.

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients. Our web design brings beauty to life through innovation and ever-changing technology.

Our expertly crafted email marketing campaigns help you reach your patients on a whole new level. With today’s fast pace, timely communication keeps warm leads warm, helps patients stay informed about your practice, and saves you invaluable time. Retain existing patients and bring in new, prospective patients easier than ever.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients. Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves. We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients. We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past. We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

As a gateway to potential patients, social media engagement is a major component to building successful branding for your practice. Interactive information and educational exchanges with prospective clients can increase your website traffic and your reach, so you can connect, build trust, and increase your digital footprint.

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We transform your business while you transform your patients. transform your business while you transform your patients.

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients. Our web design brings beauty to life through innovation and ever-changing technology.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients. Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves. We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients. We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past. We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

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