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ux vs backlinks evaluation

User Engagement is the New Backlink

For years we’ve heard about how great backlinks are for SEO. The backlink craze was at its peak around five years ago, back when companies would pay people to create links in forums, blogs, and other obscure areas of the web. This lead to massive amounts of spam, and it also jump-started Google’s Penguin and Panda updates, penalizing sites that paid for links, or had low-quality links pointing to them.

So should backlinks be avoided now? Of course not. However, it’s no longer about simply obtaining a backlink to impress search engines, or Google (who we refer to exclusively in this article, simply because they hold a *96% market share for mobile devices). It doesn’t matter if you have a .edu backlink with a Page Rank (PR) of 9. Is that traffic relevant? Are they engaged on your website? Are they taking action?

It’s more about the user experience from the backlink than the backlink itself. Google isn’t concerned about how many backlinks you have, or even how many of them are “high quality “(based on PR or other arbitrary factors), they want to know if the content you’re publishing is interesting to people finding your website. You can read more backlink myths here.

So how does Google gauge users’ interest levels and site engagement? Start by looking at your website’s Analytics and locate your user behavior data. I’m referring to bounce rates, average time on the site per user, and average number of pages viewed per visit. Most importantly though, I’m looking at conversion rates.

How can I improve user engagement? Start by evaluating how easy it is for potential patients to find what they’re looking for. If your website is 4 or more years old it might be time for an update. The website structure will undoubtedly affect the user experience; everything from the navigation to the photo gallery to the layout of the content itself matters.

The next step is focusing on the content you’re producing. If you’re not consistently producing new content then you need to make that a priority. By consistently producing amazing new content – articles that answer questions patients want to know – you will establish “rapport” with Google as a reliable source for unique, interesting content that patients like. That in turn will help your SEO efforts, as well as your lead generation efforts.

So how do I drive more people to see this amazing content I’m producing? You guessed it, the trusty old backlink! However, be strategic about how you promote your content. Where is your target market? On Facebook? On other beauty or anti-aging websites? Perhaps there are other local businesses that share the same target market. Would their clients benefit from your content? If you strategically work through the mediums that will drive the “best” traffic then you’ll inevitably build quality backlinks, but more importantly, you’ll grow your traffic and your leads!

Does this all sound too complicated? That’s where we can help. SEO, including content marketing, is just one piece of the overall digital marketing puzzle. However, when paired with the correct tactics for email marketing, advertising, social media, and more, they can fit together to help your practice maximize its digital marketing investment.

If you’d like to learn more about content marketing and SEO you can check out these articles. If you’d like to learn more about how Turbo can help your practice then drop us a note here or call us directly at 877-673-7096.

*Source: www.netmarketshare.com

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Friday, December 3rd, 2021
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TRBO ADvance is a multichannel digital advertising and marketing agency specializing in Medical Beauty. We combine great design, cutting-edge technology, and proven business strategies into a clear message powerful enough to propel practices forward.

Our Services

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings.

We transform your business while you transform your patients. 

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients.

Our web design brings beauty to life through innovation and ever-changing technology.

Our expertly crafted email marketing campaigns help you reach your patients on a whole new level. With today’s fast pace, timely communication keeps warm leads warm, helps patients stay informed about your practice, and saves you invaluable time.

Retain existing patients and bring in new, prospective patients easier than ever.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients.

Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves.

We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients.

We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past.

We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

As a gateway to potential patients, social media engagement is a major component to building successful branding for your practice.

Interactive information and educational exchanges with prospective clients can increase your website traffic and your reach, so you can connect, build trust, and increase your digital footprint.

SEO
Web Design
Email Marketing
Conversion Services
Creative Direction
Strategic Consulting
Digital Media Advertising
Social Media

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We transform your business while you transform your patients.

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients. Our web design brings beauty to life through innovation and ever-changing technology.

Our expertly crafted email marketing campaigns help you reach your patients on a whole new level. With today’s fast pace, timely communication keeps warm leads warm, helps patients stay informed about your practice, and saves you invaluable time. Retain existing patients and bring in new, prospective patients easier than ever.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients. Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves. We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients. We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past. We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

As a gateway to potential patients, social media engagement is a major component to building successful branding for your practice. Interactive information and educational exchanges with prospective clients can increase your website traffic and your reach, so you can connect, build trust, and increase your digital footprint.

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We transform your business while you transform your patients. transform your business while you transform your patients.

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients. Our web design brings beauty to life through innovation and ever-changing technology.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients. Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves. We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients. We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past. We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

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