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What Patients Like and How This Affects Your Maketing

What Patients Like & How This Affects Your Maketing

The goal with any marketing campaign is to generate leads. Well, how do you turn these leads into paying patients? How do you get a new patient to come back to you in the future (or refer business)? Start by thinking like a patient and understanding what they want in a practice.

I’ve outlined four criteria for converting leads, and increasing recurring patient ratios, based on what patients like. Some of this is pretty obvious, but you would be surprised to know the number of practices that fail to prioritize these tactics:

  1. Make a great first impression: Follow up quickly with any and all leads. This means within 24 hours, maximum. Make sure your staff is friendly and knowledgeable. They need to know enough to answer very basic questions, but primarily they need to focus on getting the patient in the door. Teach them basic sales by providing loose scripts to follow and then practice with mock calls. Having rude, pushy or overly sales-y receptionists is a recipe for disaster.
  2. Mastering the Consultation: Once you get a patient in the door you’re well over halfway there. Having an impressive office will certainly lend to a good first impression, so check out this article about using your office as a closing tool. In addition to answering all questions and really listening to the patient’s concerns: show your expertise through before & after photos, walk them through procedure (prep, day of, recovery), and show how the procedure works. Make sure you set realistic  expectations. Lastly, leave-behinds are crucial. The patient should leave with your marketing material  in-hand. This includes brochures with your website, YouTube videos, review sites, and more.
  3. Send a card: After the consultation you may even consider sending the patient a card thanking them for stopping by your office. If they happen to become a new patient the cards become that much more important. A follow-up thank you card after the procedure is a great place to start. Your staff should also consider sending birthday cards to each and every patient. These cards can even include a special offer.
  4. Keep in touch with an email newsletter: make sure that the patient agreed to opt-in first. If so, get in the habit of sending emails once to twice a month with quality info. This means basic tips, upcoming events, charity work,  and occasionally, specials. Make sure you’re not overly promotional all the time.

As you can see, #1 and #2 are geared towards turning a lead into a paying patient, while #3 and #4 are focused on turning a one-time patient into a recurring patient. All are very important though.

If you have any tips of suggestions to add please feel free to leave them in the comments section. We’d love to hear from you. If your practice would like to learn more about improving its marketing strategy and tactics please leave us a note here. You can also reach Turbo directly at 877-673-7096 x2.

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Monday, October 25th, 2021
3:31 am

TRBO ADvance is a multichannel digital advertising and marketing agency specializing in Medical Beauty. We combine great design, cutting-edge technology, and proven business strategies into a clear message powerful enough to propel practices forward.

Our Services

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings.

We transform your business while you transform your patients. 

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients.

Our web design brings beauty to life through innovation and ever-changing technology.

Our expertly crafted email marketing campaigns help you reach your patients on a whole new level. With today’s fast pace, timely communication keeps warm leads warm, helps patients stay informed about your practice, and saves you invaluable time.

Retain existing patients and bring in new, prospective patients easier than ever.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients.

Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves.

We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients.

We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past.

We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

As a gateway to potential patients, social media engagement is a major component to building successful branding for your practice.

Interactive information and educational exchanges with prospective clients can increase your website traffic and your reach, so you can connect, build trust, and increase your digital footprint.

SEO
Web Design
Email Marketing
Conversion Services
Creative Direction
Strategic Consulting
Digital Media Advertising
Social Media

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We transform your business while you transform your patients.

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients. Our web design brings beauty to life through innovation and ever-changing technology.

Our expertly crafted email marketing campaigns help you reach your patients on a whole new level. With today’s fast pace, timely communication keeps warm leads warm, helps patients stay informed about your practice, and saves you invaluable time. Retain existing patients and bring in new, prospective patients easier than ever.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients. Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves. We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients. We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past. We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

As a gateway to potential patients, social media engagement is a major component to building successful branding for your practice. Interactive information and educational exchanges with prospective clients can increase your website traffic and your reach, so you can connect, build trust, and increase your digital footprint.

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We transform your business while you transform your patients. transform your business while you transform your patients.

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients. Our web design brings beauty to life through innovation and ever-changing technology.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients. Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves. We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients. We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past. We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

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