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Will a More Accessible or Compliant Website Improve SEO

Will a More Accessible or Compliant Website Improve SEO?

The Americans with Disabilities Act (ADA) Standards for Accessible Design was introduced by The Department of Justice (DOJ) in September 2010 and over the past few years more and more businesses have worked to make their websites compliant. You’ll see this compliance, or at least an attempt to be compliant, reflected on websites with a disability icon.

While this recent focus on compliance is partially motivated by the need to make websites more accessible to those with certain disabilities and impairments, a huge driving force behind this push is the threat of a lawsuit. Quite a few large corporations have been successfully sued for having non-compliant websites in the past five years.

Why You Should Make Your Website WCGA and ADA Compliant

The first and most obvious reason is that making your site compliant will mean it’s easier for those with disabilities to navigate and interact. These complaint tools can easily help people with vision impairments, dyslexia, and other disabilities:

  • alter text size
  • pause animations
  • enhance spacing
  • modify color contrasts
  • highlight links
  • and much more

By having a compliant website, you can also minimize the liability and threat of a lawsuit, as well as experience some peace of mind knowing you’re protected.

But you may also experience some additional benefits.

Will Having a More Accessible or Compliant Website Improve SEO?

Yes, but not directly. Your website’s accessibility will not directly signal to Google or any other search engine that you’re “legitimate” or even credible, even if it does signal that to the end-user. However, having the tools in place to allow people to more easily navigate and find what they’re looking for will likely:

  • increase on-page engagement
  • decrease bounce rates
  • improve conversion rates

These benefits are direct ranking factors, which is why being compliant or having a more accessible website can help improve your SEO.

Many of the best practices for SEO, such as proper use of h tags, alt text, responsive design, and title tags help those with disabilities already, so you may have some of the pieces in place for compliance, but…

How Do I Know if My Website is Complaint?

The rise in lawsuits for lack of compliance has left the door open for many charlatans to enter. I’ve seen many “compliance experts” who send out reports with an exponential number of non-compliant errors they promise to fix for thousands or tens of thousands of dollars! Some even threatening with legal action themselves if you don’t pay them to fix your website!

Do not fall for this ruse.

Turbo has partnered with the #1 provider for ADA and WCAG Compliance. We can help run a scan on your website to confirm your weak points and then provide a solution for as little as $49/month!

Don’t Get Cheap and Settle for Any Plugin

There are free tools available that promise compliance, and these sound much more appealing than the scammers peddling compliance for tens of thousands of dollars, but be careful. If these tools cannot generate a report proving compliance then you cannot be certain you’re actually protected.

Can this report protect you from a lawsuit? No. We live in a country where anyone can sue anyone for any reason. However, with a detailed report showing full compliance, you can be sure that any legal threat will quickly be addressed with these reports as well as a litigation support package.

Take the Next Step and Protect Your Aesthetic Practice Today

If you’d like to learn more about how to help get your website ADA and WCAG complaint then talk to Turbo today. To learn more, drop us a line here or call us directly at 877-673-7096 x2.

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Thursday, September 23rd, 2021
12:56 pm

TRBO ADvance is a multichannel digital advertising and marketing agency specializing in Medical Beauty. We combine great design, cutting-edge technology, and proven business strategies into a clear message powerful enough to propel practices forward.

Our Services

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings.

We transform your business while you transform your patients. 

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients.

Our web design brings beauty to life through innovation and ever-changing technology.

Our expertly crafted email marketing campaigns help you reach your patients on a whole new level. With today’s fast pace, timely communication keeps warm leads warm, helps patients stay informed about your practice, and saves you invaluable time.

Retain existing patients and bring in new, prospective patients easier than ever.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients.

Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves.

We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients.

We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past.

We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

As a gateway to potential patients, social media engagement is a major component to building successful branding for your practice.

Interactive information and educational exchanges with prospective clients can increase your website traffic and your reach, so you can connect, build trust, and increase your digital footprint.

SEO
Web Design
Email Marketing
Conversion Services
Creative Direction
Strategic Consulting
Digital Media Advertising
Social Media

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We transform your business while you transform your patients.

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients. Our web design brings beauty to life through innovation and ever-changing technology.

Our expertly crafted email marketing campaigns help you reach your patients on a whole new level. With today’s fast pace, timely communication keeps warm leads warm, helps patients stay informed about your practice, and saves you invaluable time. Retain existing patients and bring in new, prospective patients easier than ever.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients. Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves. We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients. We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past. We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

As a gateway to potential patients, social media engagement is a major component to building successful branding for your practice. Interactive information and educational exchanges with prospective clients can increase your website traffic and your reach, so you can connect, build trust, and increase your digital footprint.

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We transform your business while you transform your patients. transform your business while you transform your patients.

Patients finding your practice is a major key to building your client base. We help physicians and aestheticians build thriving practices by improving your website’s position in search results and page rankings. We

Your website is a showplace for aesthetic beauty and the rich emotional rewards every patient wants to feel. Information about your practice, staff, and specialties is displayed in a modern setting to invoke all the possibilities available to your patients. Our web design brings beauty to life through innovation and ever-changing technology.

With marketing services tailored to your practice’s individual strengths, TRBO ADvance helps you convert consultations into patients. Through the science and psychology of patient decision-making, we position your practice as the best choice for helping patients achieve their aesthetic goals.

The Medical Beauty world is a marriage of art and science designed to bring patients joy and confidence in themselves. We bring creativity to that relationship with compelling writing, on-point branding, informative videos, smooth photo galleries, and engaging web and email content to showcase your practice’s exacting standards of patient care and results.

TRBO ADvance strategizes solutions for your practice using our considerable industry knowledge, so you take advantage of the trends and topics which most interest patients. We offer a blueprint for your practice to flourish and grow.

Finesse in advertising is a must for the modern Medical Beauty practice. Patients are savvier than ever, and traditional sales pitches are best left in the past. We’ve mastered the art of digital media advertising to bring attention to your practice with style and expertise.

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