What is a Slider?
- Testimonial sliders
- Before and after image sliders
- Specials & Promotions sliders
The “Hero Image” Slider:
How Did Sliders Get So Popular?
- You have multiple “perfect prospects” that you want to appeal to
- You had a slider on your site and you “liked it”
- You want prospects to see MANY things when they first get to your site
Why Sliders on the Home Page Are a Bad Idea:
- Site speed: one of the biggest issues
- Outdated design style
- Sliders involve movement, which the human eye follows, and that distracts from the information on your website that actually matters, such as your value proposition (why the prospect should do business with your practice)
- Sliders as the hero image on the homepage create a lot of “noise” or visual clutter, which distracts from…
- The ONE BIG thing, which should be the focus of your website’s home page – telling visitors EXACTLY the value you deliver – is not the only thing if that area of the site rotates
- very few people see beyond the first slide anyway…
Studies Back Up Why Sliders Are Bad:
According to a Notre Dame study, only 1% of website visitors clicked any of the slides and 84% did not even look beyond the first slide.
Additionally, usability guru Jakob Nielson ran a study and found that sliders are ignored by users.
Most website developers and conversion rate optimization experts agree that sliders are bad, and some would go so far as to say they’re “evil!” You can learn more about these fervent opinions in this article from one of the Godfather’s of CRO (Conversion Rate Optimization), Peep Raja.
Ok, Sliders Are Bad, But What Should the Hero Image Should Focus On?
- A geographic identifier
- A business name that very likely offers what the prospect is searching for (fulfills his/her need or want)
- The one big thing that your practice does
- A call to action that allows the prospect a way to reach our RIGHT AWAY – we suggest using “Request A Consultation” call to action as it sets the tone for why the prospect is reaching out (NOT to ask a question or get pricing)
- Related imagery that corresponds with either the main patient “avatar” (your perfect prospective patient), OR an image of the doctor, your office building, local imagery that is very recognizable, etc